In a bid to protect Nigerian consumers, the Federal Competition and Consumer Protection Commission (FCCPC) has summoned MultiChoice Nigeria over its proposed subscription rate hike for DStv and GOtv. The firm recently notified its customers of a price increase, effective March 1, 2025.
The FCCPC has taken issue with the frequency of MultiChoice’s price hikes, citing concerns over potential market dominance abuse and anti-competitive practices in the pay-TV industry. The commission’s Director of Corporate Affairs, Ondaje Ijagwu, stated that MultiChoice’s pricing strategies differ across markets, raising suspicions of unfair business practices.
In response to the proposed rate hike, the FCCPC has invoked its authority under Sections 32 and 33 of the Federal Competition and Consumer Protection Act (FCCPA). The commission has directed MultiChoice Nigeria’s CEO, John Ugbe, to attend an investigative hearing slated for Thursday, February 27, 2025, to provide satisfactory explanations for the price increase.
If MultiChoice fails to provide adequate justification or is found to be in violation of fair market principles, the FCCPC has vowed to impose regulatory penalties, sanctions, or other corrective measures. The commission’s primary concern is to protect Nigerian consumers and ensure fair competition within the broadcasting and digital subscription landscape.
As the FCCPC continues to engage with sector regulators and relevant agencies, Nigerian consumers can rest assured that their interests are being represented. The proposed rate hike has sparked widespread concern, and the FCCPC’s swift action demonstrates its commitment to promoting fair business practices and protecting consumer rights.
